Additionally, data-backed posts generate a significant amount of traffic since they are often quoted in other posts and heavily shared.
If you’re seeking to establish yourself as a thought leader and industry expert, you should dedicate a significant amount of time to writing data-backed blog posts.
But data-backed posts aren’t necessarily easy to write. After all, they require data, which must be acquired somewhere.
This means you must do one of two things:
1. Do original research yourself. This takes a lot of time and effort and is usually beyond what most bloggers can do. However, if you can conduct in-depth research, you can generate a considerable amount of traffic for yourself. People will link back to your post and quote it to support their positions.
2. Rely on research others have done to back up your primary points. This isn’t quite as powerful as doing original research, but it’s still a very effective way to write a blog post. If you can find data to back up each of your main points, it goes a long way to establish you as an expert in your field.
Writing data-backed posts takes a significant amount of time and effort, but it’s well worth it. The more you do it, the more people will come to rely on you for proven industry insights that are backed up by hard data.