14. Inspirational Stories

People love inspirational stories. It’s why millions of people visit websites like Upworthy every month. We love to feel inspired to do more, be better, or pay it forward. We love stories of people who have overcome long odds and tales of those who have accomplished great things despite facing innumerable obstacles.

If you have an inspirational story, consider turning it into a blog post. There’s a good chance it will go viral, generating thousands of social shares and an avalanche of web traffic.

But there’s one thing you must consider before writing an inspirational blog post: what is the post’s point?

In other words, what exactly are you trying to accomplish with it? Yes, you’re trying to inspire others. That’s a given.

But how will the inspirational blog post help you achieve your business objectives?

Your goal is not just to inspire people with your blog post. You also must seek to further your business in some way.

This means that generally speaking, the inspirational story should be in some way related to your business.

For example, if you’re a fitness trainer, it makes sense to share inspirational stories about people losing hundreds of pounds. It doesn’t make sense to share inspirational stories of people saving money. The first type of story will motivate others to want to get fit, which is directly related to your business.

So, as you consider writing inspirational blog posts, always remember to tie them back to your overall business objectives.