Content Marketing Blueprint

What is Content Marketing, and why do I need to know about it?

Content Marketing gives your site value and authority within your respective niche. Without it, you have a great website with not a lot of traffic.

With a Content Marketing Blueprint, you will get an idea of where to start your Online Entrepreneurship!

What’s more, you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps paying dividends long into the future.

Content marketing doesn’t only ensure greater loyalty and gives you a big
audience to sell to, though: it also gives you more impact and authority.

Content is what will help your new visitor to discover your site.
They will search for a specific topic, and your site will come up in the search results, or perhaps they will see a post from you on Facebook that a friend has liked. Either way, they’ll then click on the link and read your site, but this alone isn’t going to be enough to turn them into a real fan.

The Logistics and Numbers

The next question is what you need to do on a day-to-day basis to grow your site and build that trust. How often do you need to post? Which types of content should you provide? How long is an ideal blog post?

The most popular type of content marketing, by far, is written. In other words, content marketing here involves writing regular blog posts and articles and then posting them on a blog or website. This provides a base where your viewers can come to enjoy your content, and it will allow you to benefit from the SEO that comes from regularly adding content to your website. It also means you can then share your posts on social media to build a following that way and direct even more traffic to your site.

But written content is just one form of content marketing. Other options
Live video
Each different kind of content has its advantages and disadvantages, and
depending on your audience and your goals, you will take a different approach to regularity, length, etc.


The very minimum you should be posting then is once a week. If you do
This, you should also post on a consistent day and make sure that you are always on time.

But while you can get by on one post a week, this is very much not the best strategy. What is far preferable is that you aim to produce multiple blog posts in a single day. Failing that, you should aim for at least one blog post a day.


In terms of length, most SEOs and marketing experts now recommend
aiming for longer-form content. Anything that’s 1,500 words and over
will be able to provide much greater depth and much more insight
compared with something that is just 500 words.

As such, these longer posts tend to be better at creating trust and authority, and they also tend to be shared more. They additionally have a greater chance of ending up in Google’s curated ‘news’ section – which is fantastic for increased visibility and more visitors.

The only problem is that writing one or more posts a day at 1,500 words
becomes an impossible task for most brands and most bloggers even. Thus a better strategy might be to aim for shorter content – perhaps 500-700 words – for most posts and then write a few longer ones.

Creating the Best Content

Adding content to your site alone is not enough. What is essential is that said content represents value. If it does not, then you might as well not bother.

So how do you ensure that the content on your site is top quality
and that it is good enough to make sure visitors want to keep returning and that they will consider buying from you?

Your aim is to provide value but what’s also important is that you do this in
the shortest time possible. This way, your blog post is an even higher value.

Why? Because for a free piece of writing, the only cost to the visitor is
time. The amount of time they spend reading your post is time out of their day and time they could have spent doing something else.
So if they manage to get all the same value from your blog post, but it takes them half the time to get it practically, they have gotten twice the value.

This is just as though they had purchased a product for half price that
provided all the same value as the full-price option.

This is true of all writing, so this should clarify you into the first hallmark of a good writer: brevity. Or rather not brevity so much as efficiency. A good writer will communicate what they need to say as quickly as possible, with no need for fancy wording or round-about sentences. If you want to make a sentence better, the best way to do this is to read through it and remove the superfluous words.

And this is especially true when it comes to the web in general and digital
marketing specifically.

Want to learn more?

I’m giving away the full course!!
Truthfully, I want your email address, BUT I don’t want to SPAM you!
(Seriously, I hate spam)!
I do want to keep you informed of upcoming courses, posts, and ideas in the future though.
I’m also looking for Guest Bloggers, and cross-post sharing ideas!

LapTop Rebel

17. Beginner’s Guides

These posts are “how-to” posts but explicitly geared toward beginners. They teach newbies in your industry valuable insights and skills that they
need to learn anyway.

Examples of this type of post include:

● A Beginner’s Guide To Lead Generation
● A Newbie’s Guide To Running A Marathon
● A Beginner’s Guide To Email Marketing
● A Beginner’s Guide To Social Media

Consider these important items when writing these guides:

1. Make your guide in-depth but not overly technical. You want to cover the subject thoroughly without overwhelming the beginner with a lot of technical terms or industry jargon. Try to keep the posts straightforward, to the point, and relatively easy to understand.

2. Use a variety of media, like screenshots and videos, to clarify your points. Remember, you’re writing to beginners, and people learn in a variety of ways. Some are more visual learners, while others learn better from the text. Try to cater to all types of learners in your posts.

When done well, beginner’s guides can be an incredibly valuable resource to those just getting started in your industry. They can also establish you as an expert in your industry – someone that beginners can look to for advice.

In some ways, these beginner’s guides allow you to mentor newbies from a distance, which can be incredibly rewarding.

Start Your Laptop

16. Top Takeaways

Top takeaways posts are blog posts where you write about your top takeaways from something, such as a book, podcast, conference, movie, or other items.

These posts allow you to both recommend resources to your readers and show them why you recommend them.

For example, let’s say you read a great biography about Steve Jobs:

● You could write a blog post entitled “9 Things I Learned From The Life Of Steve Jobs”.

● In this post, you would not only recommend the biography itself, but you would also highlight poignant lessons you learned while reading the book.

● You could talk about all the different ways that Steve Jobs inspired you to be a better person.

You’re providing a valuable resource to your readers by creating this sort of blog post. First, you’re introducing them to outstanding resources that can truly benefit their lives. This, in and of itself, is an excellent service. With so many resources to choose from, it can be hard to know where to get started.

But that’s not all. You’re also helping them learn important lessons from those resources that they might not learn otherwise.

LapTop Rebel Banner

15. Frequently Asked Questions

There are probably specific questions that come up again and again in your business. These are the questions that people email you or that consistently come up when you host live events. Inevitably, you end up repeating yourself as you answer these questions again and again.

Instead of answering the same questions over and over, why not create a Frequently Asked Questions blog post in which you give in-depth, definitive answers to the questions?

When creating your FAQ blog post, try to be thorough and answer as many questions as possible.

Your goal is to create a resource to which you can send people again and again. A document that will stand the test of time. When they email you with a question, you want to say, “Here’s a document I created in which I answer that question.”

If you don’t feel like creating one long FAQ document, you could write a series of blog posts to answer one commonly asked question in each post. That way, when someone asks a specific problem, you can point them to a particular post.

However you do it, be sure to answer the questions in as much detail possible. You don’t want people sending you follow up emails with more questions after they read your post. You want to try to answer each question in as much depth as possible.

Over time, you can add to your FAQ post as people ask more questions. It can be a “living document” of sorts, which continues to grow, change, and evolve.

Start Your Laptop

14. Inspirational Stories

People love inspirational stories. It’s why millions of people visit websites like Upworthy every month. We love to feel inspired to do more, be better, or pay it forward. We love stories of people who have overcome long odds and tales of those who have accomplished great things despite facing innumerable obstacles.

If you have an inspirational story, consider turning it into a blog post. There’s a good chance it will go viral, generating thousands of social shares and an avalanche of web traffic.

But there’s one thing you must consider before writing an inspirational blog post: what is the post’s point?

In other words, what exactly are you trying to accomplish with it? Yes, you’re trying to inspire others. That’s a given.

But how will the inspirational blog post help you achieve your business objectives?

Your goal is not just to inspire people with your blog post. You also must seek to further your business in some way.

This means that generally speaking, the inspirational story should be in some way related to your business.

For example, if you’re a fitness trainer, it makes sense to share inspirational stories about people losing hundreds of pounds. It doesn’t make sense to share inspirational stories of people saving money. The first type of story will motivate others to want to get fit, which is directly related to your business.

So, as you consider writing inspirational blog posts, always remember to tie them back to your overall business objectives.