What is Content Marketing, and why do I need to know about it?
Content Marketing gives your site value and authority within your respective niche. Without it, you have a great website with not a lot of traffic.
With a Content Marketing Blueprint, you will get an idea of where to start your Online Entrepreneurship!
What’s more, you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps paying dividends long into the future.
Content marketing doesn’t only ensure greater loyalty and gives you a big
audience to sell to, though: it also gives you more impact and authority.
Content is what will help your new visitor to discover your site.
They will search for a specific topic, and your site will come up in the search results, or perhaps they will see a post from you on Facebook that a friend has liked. Either way, they’ll then click on the link and read your site, but this alone isn’t going to be enough to turn them into a real fan.
The Logistics and Numbers
The next question is what you need to do on a day-to-day basis to grow your site and build that trust. How often do you need to post? Which types of content should you provide? How long is an ideal blog post?
The most popular type of content marketing, by far, is written. In other words, content marketing here involves writing regular blog posts and articles and then posting them on a blog or website. This provides a base where your viewers can come to enjoy your content, and it will allow you to benefit from the SEO that comes from regularly adding content to your website. It also means you can then share your posts on social media to build a following that way and direct even more traffic to your site.
But written content is just one form of content marketing. Other options
Each different kind of content has its advantages and disadvantages, and
depending on your audience and your goals, you will take a different approach to regularity, length, etc.
The very minimum you should be posting then is once a week. If you do
This, you should also post on a consistent day and make sure that you are always on time.
But while you can get by on one post a week, this is very much not the best strategy. What is far preferable is that you aim to produce multiple blog posts in a single day. Failing that, you should aim for at least one blog post a day.
In terms of length, most SEOs and marketing experts now recommend
aiming for longer-form content. Anything that’s 1,500 words and over
will be able to provide much greater depth and much more insight
compared with something that is just 500 words.
As such, these longer posts tend to be better at creating trust and authority, and they also tend to be shared more. They additionally have a greater chance of ending up in Google’s curated ‘news’ section – which is fantastic for increased visibility and more visitors.
The only problem is that writing one or more posts a day at 1,500 words
becomes an impossible task for most brands and most bloggers even. Thus a better strategy might be to aim for shorter content – perhaps 500-700 words – for most posts and then write a few longer ones.
Creating the Best Content
Adding content to your site alone is not enough. What is essential is that said content represents value. If it does not, then you might as well not bother.
So how do you ensure that the content on your site is top quality
and that it is good enough to make sure visitors want to keep returning and that they will consider buying from you?
Your aim is to provide value but what’s also important is that you do this in
the shortest time possible. This way, your blog post is an even higher value.
Why? Because for a free piece of writing, the only cost to the visitor is
time. The amount of time they spend reading your post is time out of their day and time they could have spent doing something else.
So if they manage to get all the same value from your blog post, but it takes them half the time to get it practically, they have gotten twice the value.
This is just as though they had purchased a product for half price that
provided all the same value as the full-price option.
This is true of all writing, so this should clarify you into the first hallmark of a good writer: brevity. Or rather not brevity so much as efficiency. A good writer will communicate what they need to say as quickly as possible, with no need for fancy wording or round-about sentences. If you want to make a sentence better, the best way to do this is to read through it and remove the superfluous words.
And this is especially true when it comes to the web in general and digital
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