4. Checklists

We are forgetful, which is why we use checklists. Checklists help us remember everything we need to about a particular subject. We use checklists to help us remember what to take on vacation, get specific projects done, and even in the operating room to ensure that everything goes smoothly.

Checklist blog posts can be hugely valuable to your readers. You can help them remember everything they need to around a given subject.

For example, let’s say you’re in the photo industry. You could create a checklist blog post of everything that needs to be taken to a photoshoot.

Or maybe you’re a real estate agent. You could create a checklist of things a person needs to do to get their house ready to sell.

Or maybe you’re a fitness coach. You could create a checklist of all the exercises in a particular workout.

To create the perfect checklist, take a common task (such as selling a house) and break it down into much smaller sub-tasks. Just make sure that your checklist is thorough and complete.

Checklists also present you with a unique opportunity to build your email list. You can offer a downloadable, nicely formatted checklist that people can access in exchange for giving you their email address.

This method of email list building is often called offering a “content upgrade.” Your readers can “upgrade” the content they get from you (the downloadable checklist instead of just the blog post) in exchange for their email address.