Reviews are an incredibly important part of the purchase process.
By reviewing and comparing products, you can provide a hugely valuable service to your readers. You can help them make educated decisions regarding products and services. You can enable them to purchase a product or service that’s best for them and help them avoid making non-beneficial purchases.
In a review, you discuss the pros and cons of a single product or service.
Your goal is to provide your readers with a thorough understanding of:
● How the product works
● Its advantages and disadvantages
● The specs of the product or service
● Whether or not you recommend it
In comparison, you’re comparing two (or more) related products or services against each other intending to recommend one. You’re essentially reviewing multiple items and then deciding which one you recommend to your readers.
The more reviews you do, the more of a trusted resource you become for your audience. They’ll look to you to help them decide which products and services are right for them.
Product review websites like Wirecutter get millions of visitors each month because they provide reliable, unbiased, extremely in-depth product reviews that can’t be found anywhere else.