14. Inspirational Stories

People love inspirational stories. It’s why millions of people visit websites like Upworthy every month. We love to feel inspired to do more, be better, or pay it forward. We love stories of people who have overcome long odds and tales of those who have accomplished great things despite facing innumerable obstacles.

If you have an inspirational story, consider turning it into a blog post. There’s a good chance it will go viral, generating thousands of social shares and an avalanche of web traffic.

But there’s one thing you must consider before writing an inspirational blog post: what is the post’s point?

In other words, what exactly are you trying to accomplish with it? Yes, you’re trying to inspire others. That’s a given.

But how will the inspirational blog post help you achieve your business objectives?

Your goal is not just to inspire people with your blog post. You also must seek to further your business in some way.

This means that generally speaking, the inspirational story should be in some way related to your business.

For example, if you’re a fitness trainer, it makes sense to share inspirational stories about people losing hundreds of pounds. It doesn’t make sense to share inspirational stories of people saving money. The first type of story will motivate others to want to get fit, which is directly related to your business.

So, as you consider writing inspirational blog posts, always remember to tie them back to your overall business objectives.

13. Data-Backed Posts

Blog posts that are heavily data-driven and backed by research are unique ways to position yourself as an expert. They show that your ideas and thoughts aren’t just your own but are supported by hard data.

Additionally, data-backed posts generate a significant amount of traffic since they are often quoted in other posts and heavily shared.

If you’re seeking to establish yourself as a thought leader and industry expert, you should dedicate a significant amount of time to writing data-backed blog posts.

But data-backed posts aren’t necessarily easy to write. After all, they require data, which must be acquired somewhere.

This means you must do one of two things:

1. Do original research yourself. This takes a lot of time and effort and is usually beyond what most bloggers can do. However, if you can conduct in-depth research, you can generate a considerable amount of traffic for yourself. People will link back to your post and quote it to support their positions.

2. Rely on research others have done to back up your primary points. This isn’t quite as powerful as doing original research, but it’s still a very effective way to write a blog post. If you can find data to back up each of your main points, it goes a long way to establish you as an expert in your field.

Writing data-backed posts takes a significant amount of time and effort, but it’s well worth it. The more you do it, the more people will come to rely on you for proven industry insights that are backed up by hard data.

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12. Behind The Scenes / A Day In The Life

If you have a sizable audience, there’s a good chance that they want to know what a day in your life is like. They want to go behind the scenes of your business and see how you do things. They want to learn from you and see what things are like from your vantage point. Doing behind the scenes / a day in the life blog posts is a great way to let your audience get to know you. Start from the moment you wake up until the time you go to bed. Chronicle what each element of your day looks like. ● What is your morning routine? ● What sorts of meetings do you have? ● What strategies do you use to be productive? ● What do interactions with your team look like? ● What is your nightly routine like? ● What do you do to unwind? Your goal is to give others a sense of what your day looks like. If possible, you also want your readers to learn valuable lessons from how you go about your day. For example, maybe you work out early each morning because it helps you feel energized throughout the day. Communicate that to your readers. Or perhaps you eat a specific type of superfood because of the numerous health benefits. Clue your audience into that. Or maybe you do yoga every evening because it helps you to relax. That’s a great tidbit to share with your audience and something they can learn from. If you don’t want to write a behind the scenes blog post, you could always video yourself throughout the day and then post that on your blog. Sometimes that can be even more effective than a written post.
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11. Quote Roundup

This is a hybrid between an expert roundup and a resource roundup.

In a quote roundup, you gather many quotes on a particular subject and put them into a single post. This gives your readers a sense of what many people have said about a given topic.

For example, you might create an extensive blog post that has numerous quotes about:

● Overcoming limiting beliefs
● Following your dreams
● The power of intention
● Achieving success
● Rising early
● The power of faith

These posts tend to be more inspirational than other types of posts since they feature poignant quotes. And because they feature so many poignant quotes, they also tend to get shared quite a bit on social media.

If you’re having trouble finding quotes on a particular subject, simply Google “Quotes About [SUBJECT].” You’ll probably find dozens, if not hundreds of quotes on the issue at hand.

Alternatively, you can search quote websites like Brainy Quote or A to Z Quotes to find quotes about just about any subject.

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10. Resource Roundup

There are so many resources available on the internet that it can be overwhelming to find what you’re looking for. With millions of new resources being published each day, finding the best can seem almost impossible.

This is why resource roundup posts can be so helpful.

A resource roundup post gathers all the best online resources related to a specific topic into a single blog post.

For example, you could…

● Create a blog post in which you link to the best blog posts, videos, and podcasts related to Search Engine Optimization

● Create a post in which you link to the best Keto recipes

● Link to best blog posts, podcasts, and videos related to Facebook marketing

Resource roundup posts aren’t necessarily easy to create. You have to do a fair amount of research to find the best resources related to a specific topic. You have to spend a lot of time reading posts, listening to podcasts, and watching videos to determine which ones are the highest quality.

But these types of posts add vast amounts of value to your readers. By gathering all the best resources into a single location, you spare your readers from having to search high and low throughout the internet.

These kinds of blog posts tend to get shared a lot because they’re so high in value. They also tend to bring readers back again and again because they contain so many valuable links.

Again, this is where using a tool like Feedly or Pocket can be very valuable. These tools let you save links, and then you can put them into your resource roundup post when you’re ready.

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9. Reviews and Comparisons

What’s the first thing you do when looking at a product on Amazon? If you’re like most people, you probably look at the reviews. We want to see what others thought about the product before we purchase it. We also have questions that we want to have answered regarding the product.

Reviews are an incredibly important part of the purchase process.

By reviewing and comparing products, you can provide a hugely valuable service to your readers. You can help them make educated decisions regarding products and services. You can enable them to purchase a product or service that’s best for them and help them avoid making non-beneficial purchases.

In a review, you discuss the pros and cons of a single product or service.

Your goal is to provide your readers with a thorough understanding of:

● How the product works
● Its advantages and disadvantages
● The specs of the product or service
● Whether or not you recommend it

In comparison, you’re comparing two (or more) related products or services against each other intending to recommend one. You’re essentially reviewing multiple items and then deciding which one you recommend to your readers.

The more reviews you do, the more of a trusted resource you become for your audience. They’ll look to you to help them decide which products and services are right for them.

Product review websites like Wirecutter get millions of visitors each month because they provide reliable, unbiased, extremely in-depth product reviews that can’t be found anywhere else.

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