11. Quote Roundup

This is a hybrid between an expert roundup and a resource roundup.

In a quote roundup, you gather many quotes on a particular subject and put them into a single post. This gives your readers a sense of what many people have said about a given topic.

For example, you might create an extensive blog post that has numerous quotes about:

● Overcoming limiting beliefs
● Following your dreams
● The power of intention
● Achieving success
● Rising early
● The power of faith

These posts tend to be more inspirational than other types of posts since they feature poignant quotes. And because they feature so many poignant quotes, they also tend to get shared quite a bit on social media.

If you’re having trouble finding quotes on a particular subject, simply Google “Quotes About [SUBJECT].” You’ll probably find dozens, if not hundreds of quotes on the issue at hand.

Alternatively, you can search quote websites like Brainy Quote or A to Z Quotes to find quotes about just about any subject.

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10. Resource Roundup

There are so many resources available on the internet that it can be overwhelming to find what you’re looking for. With millions of new resources being published each day, finding the best can seem almost impossible.

This is why resource roundup posts can be so helpful.

A resource roundup post gathers all the best online resources related to a specific topic into a single blog post.

For example, you could…

● Create a blog post in which you link to the best blog posts, videos, and podcasts related to Search Engine Optimization

● Create a post in which you link to the best Keto recipes

● Link to best blog posts, podcasts, and videos related to Facebook marketing

Resource roundup posts aren’t necessarily easy to create. You have to do a fair amount of research to find the best resources related to a specific topic. You have to spend a lot of time reading posts, listening to podcasts, and watching videos to determine which ones are the highest quality.

But these types of posts add vast amounts of value to your readers. By gathering all the best resources into a single location, you spare your readers from having to search high and low throughout the internet.

These kinds of blog posts tend to get shared a lot because they’re so high in value. They also tend to bring readers back again and again because they contain so many valuable links.

Again, this is where using a tool like Feedly or Pocket can be very valuable. These tools let you save links, and then you can put them into your resource roundup post when you’re ready.

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9. Reviews and Comparisons

What’s the first thing you do when looking at a product on Amazon? If you’re like most people, you probably look at the reviews. We want to see what others thought about the product before we purchase it. We also have questions that we want to have answered regarding the product.

Reviews are an incredibly important part of the purchase process.

By reviewing and comparing products, you can provide a hugely valuable service to your readers. You can help them make educated decisions regarding products and services. You can enable them to purchase a product or service that’s best for them and help them avoid making non-beneficial purchases.

In a review, you discuss the pros and cons of a single product or service.

Your goal is to provide your readers with a thorough understanding of:

● How the product works
● Its advantages and disadvantages
● The specs of the product or service
● Whether or not you recommend it

In comparison, you’re comparing two (or more) related products or services against each other intending to recommend one. You’re essentially reviewing multiple items and then deciding which one you recommend to your readers.

The more reviews you do, the more of a trusted resource you become for your audience. They’ll look to you to help them decide which products and services are right for them.

Product review websites like Wirecutter get millions of visitors each month because they provide reliable, unbiased, extremely in-depth product reviews that can’t be found anywhere else.

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8. The Expert Roundup

An expert roundup is like an interview on steroids. It involves asking a standard question, or set of questions, to a group of experts, and then compiling all their answers into a single, coherent, compelling blog post.

The goal is to gather as much expert advice on a single topic as possible and bring it all together into one location.

For example:

● You could ask email marketing experts about their favorite hack for growing their email list.

● You could ask weight-loss experts what exercises they recommend for losing weight quickly.

● You could ask tax experts what the number one overlooked tax deduction is.

Expert roundups tend to be easier to create than interviewing a single person. Because you’re only asking one (or a few questions), it makes it much easier for the experts to get back to you. They don’t have to answer a massive list of items and can still feel like they’re contributing their expert advice.

Expert roundups have a much greater chance of going viral than formal interviews. Why?

Two reasons:

● First, because it’s in listicle format. Listicles, in general, tend to go viral more often than other types of posts.

● Second, because you’re combining so much value into a single post, you’re tapping into numerous individuals’ expertise, making the post incredibly rich in value for the reader.

7. Profiles and Interviews

Profiles and interviews allow your readers to become familiar with the essential people in your industry. They also enable readers to learn valuable insights and expert secrets.

What’s the difference between a profile and an interview?

In a profile, you highlight a person without actually interviewing them. This could be an important, established person in your industry, an up-and-comer, or a relatively unknown person.

There should always be a reason why you’re profiling the person:

● Why do you want your readers to know about this person?
● Are they going to disrupt your industry?
● Have they written a series of books that your audience should read?
● Are they pioneering a new way of doing things?

Ensure that it’s clear to your audience why you’re profiling a particular person.

In an interview, you ask questions directly to the person. This allows you to get much more up close and personal with them. It enables you to tap into their expertise and extract the secrets of their success. You can find out what makes them tick, what drives them, and how they’ve achieved what they have.

Before you interview someone, ask yourself, “What would my readers want to know?” Then try to get that information throughout the interview.

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6. Case Studies

Case studies are incredibly valuable to readers for several reasons.

First, they let the reader see what’s going on behind the scenes of your business. Readers love being taken behind the scenes, and by writing a case study, you give them a look at how things work in your industry. You show them the inner workings of your business, which can provide valuable insights to your readers.

Second, they provide valuable lessons regarding how you achieved success in a particular area. For example, let’s say that you tripled your sales in six months. You get to walk your readers through exactly what you did, why you did it, how you did it, and the results. Your readers can then implement similar steps in their own businesses.

If you don’t have a personal case study to write about, you can write about how you’ve helped one of your customers. In other words, write about how you enabled one of your customers to achieve massive success.

Look through your customer list and determine which one(s) has successfully used your products or services. Then email them and talk through how they used your product or service to grow their business.

When writing your case study, try to provide as much concrete, actionable material as possible. You want your readers to be able to take your case
study and apply the lessons in their
own businesses.