Niches within a Niche
When first starting off with affiliate marketing or online blogging, one gets caught up in Niche. Remember my post Niche, Keywords and Jaaxy? I described a niche as relating to products, services, or interests that appeal to a small, specialized section of the population.
How do you Choose a Niche?
A niche is something that you are an expert on or something you are passionate about learning. Choosing a niche is probably the hardest part of becoming a Laptop Rebel. You either have to know your topic and be willing to research it further and come up with how to market it, and blog about it, and find affiliate programs that are consistent within your content.
You can also pick a niche topic that you were unfamiliar with but would like to learn more about. If you are unfamiliar with your topic, as you are ‘talking’ to your audience, you are teaching them as you learn. Through your research and discoveries, not only are you learning but you were teaching others to learn with you.
You can also have niches within a niche. Let’s take my Massage Therapy site. With this site I have the following niches:
And so on. These niches can be broken down, yet again, should I choose to do so. For example, Tables. Massage Tables can be portable or hydraulic. Add certain features, or bells and whistles if you will, and you can have a ‘Price Range Niche’ for both.
Once you find your niche market, you can easily break it down into separate niches. Take your top 12, supposed hot niche markets from (insert link here).
I have chosen 5 of the Hot Niche Markets, to show you how you can ‘Niche within a Niche:
- Rings. This can be broken down yet again, to:
- Mother’s Day
- and even Symbolic meaning.
- Bracelet’s, Necklaces, Watches… this list never ends!! Then you can break each of these done as I did with Rings… can you see the power of this technique?
Another hot one!
- Women’s, kids, men’s, teen
- Shirts & t-shirts
- Dress wear
- Formal wear
The niches are unlimited!
Tech and Tech Gear:
As I already have niches, I do not have Tech niche, but I read about it. If I find something tech-related, for example, a massage billing program, I would promote it. However, promoting Tech as a separate niche is not my forte.
I like Tech stuff… Tech Gear is not my ‘thing’. I just don’t understand it. This is a huge, huge market, for many people. For me, to breakdown, the categories will make many people laugh too hard, so for those of you who do understand Tech, let me know in the comments section how this can be broken down! (PLEASE).
- Everything from yoga to Medicinal products is in here. From CBD to massage around to vitamins and supplements.
Fitness and Health
- Can be along the same lines as alternative Medical, as many of the products do overlap.
Both of these topics have a wide ranges of Niches:
- Eating Habits / Diet
- Energy Healing Work
- Exercise Programs
Oh my! And yet again, the ‘breakaways’ are endless!
This is just an example of how to niche a niche. A niche is never too large or too small. A niche can grow, and it can be broken down into segments.
I can hear the wheels turning!! But Shaunna… how do I find a Niche within a Niche? Oh, my dear, there is a simple answer!
Finding Niches within a Niche
Brainstorm your Niche. Where do you want to go with it? What is your purpose? What do you want people to know?
Break your Niche down as I did with jewelry and clothing. (I will admit, I took these topics as ‘an easy way out’, because they’re simple to breakdown into ‘sub-categories’, and everyone is familiar with these two topics).
See, being a Laptop Rebel can be easy!
Give your Niche a hug today!!
Have an Awesome Day,
Hello Shaunna! This has been a very useful post. Yes, there are so many of us that starting our own blog with the idea to monetize it, have picked a very broad niche. I can assure you: “A niche that is too broad”. So, choosing a more targeted group of people is definitely a must. Thank you very much for the examples you laid here. They have helped me a lot.
I’m glad you found it useful!
Just breakdown a niche makes it more manageable!
This is a very useful post that describes what all online marketers need to do when they are researching a possible area to focus on when planning for a business. There are pitfalls aplenty when it comes to getting it right for many pieces of the online marketing puzzle, and this is a big one.
Looking for the right niche within the niche involves some research. In general terms, you do not want to have too broad of a niche, and you do not want to have one that is too narrow. There are a ton of options as you have pointed out, so it is important to understand what to look for.
If you have too broad of a niche, you will not be able to cover the subject well, as there is just too much to cover. If you narrow down the niche within a broader niche too much, you may not have an audience or products to promote that make the effort worth your while.
So it is an important step that you are writing about with this post and you have done a good job in describing the possible areas to look at in each niche versus tackling the broader niche. In my experience over the past 4 years, I look to see how big the audience is, what they are buying, what kinds of problems they are experiencing, and evaluate how I can help solve these problems.
Then I look for the size of the target audience and what their avatar looks like (likes, dislikes, what they are buying, what do they buy, how often do they buy, and where are they from, etc.). The more data you can gather the better. From all of this, you can determine whether or not the niche within the niche will work for you.
Thank you for your input, Dave!
I have found that many people get overwhelmed by Niche sites, and become overwhelmed by the broad aspect of it. (I know I did when I started).
By breaking a niche into chunks, it becomes manageable.
Thank You so much for your comments!
This is a great blog post, even for those of us who have already nailed down some pretty good niches. For me, it serves as more of a refresher/reminder of how to come up with sub-niches that few people may be exploiting. I usually start with a broader niche and just plug it into a search bar to see what suggestions it offers. All those suggestions are there because people have been searching for them, so you can get a great idea what people want by doing that. Thanks for sharing!
I love sub niches…. so many niches so little time!
Thank You for your comments! (I like looking for the same type of niches… the ones no one thinks of!