Steps To Building A Successful Blog
An acquaintance recently asked me if I would help her begin a blog. Her request inspired me to look at what I have acquired from operating my blog for the past two years. My initial proposition was to spend awhile learning and reading.
The Internet is flooded with blogging data and advice. I am not the person to aid you in returning immense numbers overnight, but this data is all over.
I am also not the source for technical points; I acknowledge what I ought to know for my situation, and I determine more as I require it. I assume I am like most individuals who release material on the Internet. I classify myself as a small-but-serious blogger. I am also a big-time consumer of material and media. I follow many blogs in several niches, both for content and to learn what works. So based on my experience, what should I tell my acquaintance that’ll get her set out without consuming her?
Here is where I began
For me, blogging is a relationship. Two crucial components of any relationship are intent and association. Choose what you want to achieve.
You can find dozens of high-quality directions about every aspect of arranging and controlling your blog, but none of it is one-size-fits-all. Each choice, design, program, post length, style—depends on the ending goal you have. For instance, self-hosting with your own domain may feel like an unneeded expense, but it is crucial if your goal is to construct a personal brand or a business around your web site.
Remember that it is about your audience. The design should fit the blog’s personality. An overly easy design might appear dull and undesirable, but the minimalist theme, in reality, sets the tone for the message and heightens the material. Everything matters. Every choice either moves you towards your goal or away from it.
I do not pay a lot of attention to figures because traffic is not part of my objective. I consider and track analytics each month, but that is more about curiosity. I seek trends, try out other ideas, and learn from my errors. I consider my site as a ring, and I think about appealing to readers who heighten the quality of the discussion.
My technique is deliberate and fits my total goal.
Information, expertise, and opinion are promptly available from an endless assortment of sources. I consistently follow writers and other bloggers to keep up with the trends and ideas of others. The most important things are consistency and legitimacy. Antics and tricks provide short-term spikes at the expense of long-term trust and loyalty.
You may fool me into visiting, but I won’t be back if you treat me like a fool.
Beware of Barriers
I appreciate concerns about spam and privacy but balance those against the need for readers to connect. Make your commentary form friendly and inviting. With so many available forums, I’m likely to choose those that cater to my communication preferences.
I find that many folks don’t like to leave public comments, but they love more personal contact. If you don’t want to provide an email address, consider creating a simple contact form. It seems obvious but fewer barriers, more connection, and so more readers.
Are Your Blogs Losing Money?
What is the culture medium with the most significant advertising spending on the globe?
Television ads are so effective for advertisers, and so lucrative for TV companies because viewers will inevitably pay attention to the advertisements.
Would we be able to say the same things about content-based websites, like blogs?
Not exactly. If you consider Google AdSense or banner ads, the most used monetization methods, you will conclude that they are practically different from the editorial content.
For instance, if you have a blog and display ads on your sidebar, only your readers will be able to brush off the advertisements altogether if they desire. A few even use adblockers, so they will not see your AdSense units or banners regardless of where you place them.
What would the equivalent of a television ad be for a blog? Likely an advertorial. (An article is written by the advertiser, about his product, and put up on the blog like a new post).
Another option is the sponsored reviews, which are posts published by the blogger critiquing a particular product or service. Most bloggers choose this example because they get to write the article content themselves.
Here’s a fact that reinforces the similarity of sponsored reviews with TV advertisements:
If you ask any advertiser whether he would like to pay for a banner ad or a sponsored review, he will undoubtedly say the sponsored review.
Because he will acquire a much better return on investment, as the sponsored review will give his product a better and more significant kind of exposure with the readers of that blog; as a result, a sponsored review is probably among the most lucrative way to monetize a blog.
There are 3 main requirements:
1. Clear disclosure on each review
2. Honesty while writing the review
3. The choice of products that is truly relevant and useful to the readers
Other people claimed that sponsored posts could get you in trouble with Google, but this isn’t true as long as you use the no-follow attribute on the links inside the review.
Google does not have a problem with sponsored links, as long as you clearly label them as such. In essence, the question that is raised is, are your readers going to be put off by sponsored reviews and whether or not you feel this a good avenue for your blog.
Adsense? What Is That?
Adsense is among the primary profit generators for blogs and sites. Usually, you can drastically improve your click-through rate and total net by placing the advertisements wisely, by enhancing the material targeting or by optimizing the ad units directly.
Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:
1. The three top-performing ad units are:
336×280 large rectangle
300×250 inline rectangle and 160×600 wide skyscraper.
Think about using those units if possible, but bear in mind that other formats would be more appropriate for your site design.
2. The more successful link color is blue.
This info is connected with the roots of the Internet, where all important sites used to feature blue links. We as, buyers, are used to this style of link, and it works.
3. Aside from blue links, you are able also to use a link color that matches the pattern of your site (i.e., if you use green links make the Adsense links of the same color).
4. As a general rule of thumb, blend (no border, same background) your Adsense units if your site has a light color scheme and contrast (border, contrasting background) the units if you’re using a dark color scheme. The more organic you make the ads look, usually, the better the click-through.
5. If the advertisements are based within the content, you should avoid using borders while advertisement units outside of the content can use borders to call attention.
6. If your site has mainly repeat visitors (like Forums), you can rotate the background color of the units to cut back advertisement blindness
7. Consider removing the “Advertise on this site” message from your units. That can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up” feature.
8. Test, test, and test.
Every website is unique, so make sure you test with different colors and formats and track the results to fine-tune your Adsense. For a first-time ad campaign, Google AdSense is a great way to get started and earn your first income. It’s easy to implement into WordPress with a plugin and runs itself, and depending on your niche, and you can make a good income.
However, using AdSense in the make money, the online niche will not earn as much as affiliate ads targeted to your readers. The payments I have experienced are a few dollars at most. Due to the simplicity of Google’s AdSense program, it is worth taking some time to create a campaign and run it on your blog.
Test it for a while, and if you find it isn’t working for you, then move on to affiliate ads or another form of advertising. But as mentioned, some niches work much better than others.
Successful Advertising Tips
If you are planning to advertise on your blog, as discussed earlier, you can use Google’s Adsense program. It’s the biggest online market for internet bloggers, and most individuals who advertise on a blog do very well from most forms.
How come? Most of the time, it’s about market research. However, if you would like to maximize your chances of advertising, with other forms, i.e., individuals, these eight tips below will help you.
1. Make sure your blog is generating traffic.
This is the most crucial factor. If you want to advertise on a blog with success, your blog has to have steady traffic and hits. You can monetize from the word go with Google’s Adsense program. However, it is a good idea to find out what your readership wants before you advertise to the world.
2. Work on your trust rating.
Each member on the Internet has a trust rating, and most advertisers will check you out before placing their bids. In other words, the higher your trust rating, the higher the chances of advertising on your blog. As a result, you should take all the actions to improve your trust and who you are. Advertise all social media accounts, display contact form, and contact numbers. Displaying valuable content is essential for building trust and readership.
3. Don’t hype your description.
If you want to sell advertising space on your blog, the more hype you put in your blog description, the more people will think you’re desperate for advertising and that your blog isn’t a solid one.
Examples of remarks you should avoid:
“Huge earnings potential!”
“A lifetime opportunity!”
“My loss is your gain!” etc.
Secondly, don’t hypothesize what the blog could be earning. Some people list blogs that are making $10 per month currently, and they go on saying: “This blog has the potential to make $4,000 per month easily!” If you knew this for sure, you would not be selling the advertising space for such a low price. Know your numbers and provide accurate stats when offering advertising space.
4. Answer every comment.
Even if you write a crystal clear description, people will still have questions, and they may ask them through your advertising page comment section. It’s essential to answer to every single comment, as this will encourage other commenters and readers to want to advertise on your blog, it will also improve the overall credibility of your blog and your advertising methods.
5. Have a plausible reason for advertising.
One of the first things people will ask you is why you are advertising?
If there is no plausible reason, they will rightly assume that the blog is maybe a scam or only to make money and that you want to get rid of it before it becomes worthless.
You need to find a good advertising campaign that fits with your blog. One that doesn’t annoy your readers with ads that have nothing to do with you or your blog.
Displaying the wrong ads can be detrimental to your readership and eventually lower your traffic stats, so be careful when placing ads on your blogs to not annoy your readers.
Your niche should determine what advertising or monetization techniques you want to use. Some methods will only work for some niches and not for others.
The more you grow your blog to accommodate its readers, the more people will trust your judgment and buy recommendations from you in the future.
Get to know your blog, and get to know your readers and the ways to get traffic before you monetize. By providing nothing but free info with no ads, people will soak up your content and become loyal readers. This will allow you to build!
When the time comes to monetize your blog, you will know what people want and what ads you can make the most profit. You can then target your readers and maximize profits.